Offer: Sales and Marketing Director , YUP:Yale University
Job description:
Sales and Marketing Director , YUP Published: Nov. 19, 2021
Offered by: Yale University
Duration: Full Time
Job location: New Haven, CT
Requirements: Sales and Marketing Director , YUP Yale Press - New Haven Director's Office 69456BR
Position Focus: Yale University Press seeks an practiced, innovative, and high-energy executive to accelerate sales growth in all channels. The Sales and Marketing Director should be analytical and data driven in setting clear sales targets, and creative in collaborating with the publishing team to maximize sales opportunities.
The Sales and Marketing Director, reporting to the Director of the Press, will provide leadership abilities and direction across sales, marketing, publicity, sales operations, and distribution, including in coordination with our London office. This is a key function for the Press globally.
The Sales and Marketing Director will help the Press realize and communicate its mission by enhancing Yale University Press's brand, its books, and its authors' consciousness in order to further scholarly investigation, advance interdisciplinary inquiry, stimulate public debate, educate both within and outside the classroom, and enhance cultural life by disseminating, to the widest audience, ideas that contribute to a global knowledge of human affairs.
The Sales and Marketing Director champions an active, outward, and forward-looking culture in a rapidly changing publishing environment.
Essential tasks 1. Sales Strategy a. Review existing channels and customers and determine if they can be optimized further. Bring new opportunities to the Press in a rapidly changing market. b. Set ambitious sales targets (at signing, after seasonal launch, and for university budgets) and provide budgets for publicity, marketing, and co-op spend. Take responsibility for achieving forecasts. c. Take the lead in creating sales-specific targets/goals both for reps and by major account, and take responsibility for calling on the national accounts. d. Monitor sales trends by channel and adapt sales strategy accordingly. e. Take responsibility, with Sales Director, for key customer management, including Amazon, Barnes & Noble, and Ingram and the major institutional aggregators such as JSTOR and De Gruyter. f. Take responsibility, with Sales Director and Promotions Manager, for developing ebook strategies for individual titles and aggregators. g. Establish, recommend, approve, and update pricing, discounts, and programs designed to allow for maximum placement and stocking of YUP titles. h. Direct Press communications strategy and its implementation, with Director of Marketing. i. Reinforce and encourage alignment of goals with Yale University Press London to the greater impact of the Press globally, including coordination of release dates, global marketing, pricing, and discounting. j. Lead and instill a customer-focused approach. k. Responsible, with Sales Director, for management of museum partners. 2. Analysis and Reporting a. Produce, analyze, and interpret sales and marketing data, identifying trends and putting in place solutions to maximize revenue and reputation. b. Provide regular reporting to the Director, the Executive Committee, the Board of Governors, and the staff on a range of performance data in relation to sales and marketing. c. Provide recommendations for system and process improvements in data collection, analysis, and reporting in conjunction with sales and marketing staff and the Executive Committee. 3. Marketing a. Strategically direct all marketing activity, alongside the Marketing Director, for maximum revenue. b. Provide strategic leadership abilities on key books, stressing prioritization and directing creative publishing agenda. Work generally with the Editorial Director to position titles as trade, academic trade, or academic. c. Working with marketing sales, and technology staff, provide oversight of website development and social media strategy. d. Evaluate with marketing and sales staff our direct-to-consumer sales strategy, and direct the creation of new content. e. Set and deliver marketing budget, and performance goals for marketing team, in liaison with the Marketing Director. f. Shape meeting strategies (including academic conferences, regional shows, sales conference, ALA) according to shifts in the marketplace. 4. Operations and Management a. The Sales and Marketing Director heads the Sales and Marketing Departments and is a core member of the Press's Executive Committee. b. Evaluate and provide strategic direction for inventory and supply chain management with Director, EDP Director, COO, and CFO. Continuously move inventory to more-automated function. c. contact with Triliteral warehouse management and PUP and HUP sales and marketing counterparts.
Required Education and practice Bachelors' Degree or equivalent combination of education/practice. At least 10 years of management practice in sales and/or marketing.
Required Skill/capability 1: An knowledge of the value of diversity and the importance of inclusion as demonstrated through a commitment to apply and incorporate the differences, complexities, and opportunities that diversity brings to an organization.
Required Skill/capability 2: Demonstrated organizational leadership abilities, managerial and team-building expertise, and the capability to influence, motivate, and inspire people.
Required Skill/capability 3: capability to communicate across the various constituencies we serve: our faculty, university, media, public intellectuals, customers, readers, writers, and the larger academic community.
Required Skill/capability 4: Outstanding analytical, written, and oral communication expertise.
Required Skill/capability 5: Demonstrated relationships with national sales accounts and/or key digital vendors.
Weekend Hours Required? Occasional
Evening Hours Required? Occasional
Drug Screen No
Health Screening No
Background Check Requirements All candidates for employment will be subject to pre-employment background screening for this position, which may include motor vehicle, DOT certification, drug testing and credit checks located on the position description and job requirements. All offers are contingent upon the prosperous completion of the background check. Please visit www.yale.edu/hronline/careers/screening/faqs.html for additional information on the background check requirements and process.
COVID-19 Vaccine Requirement Please note that the university has a COVID-19 vaccination requirement; visit for details. For up-to-date information visit the COVID-19 website
Posting Disclaimer The intent of this job description is to provide a representative summary of the essential functions that will be required of the position and should not be construed as a declaration of specific tasks and responsibilities of the particular position. Employees will be assigned specific job-related tasks through their hiring departments.
Affirmative Action Statement: Yale University considers candidates for employment without regard to, and does not discriminate on the basis of, an individual's sex, race, color, religion, age, discapability, status as a veteran, or national or ethnic origin; nor does Yale discriminate on the basis of sexual orientation or gender identity or expression. Title IX of the Education Amendments of 1972 protects people from sex discrimination in educational programs and activities at institutions that receive federal financial assistance. Questions regarding Title IX may be referred to the University's Title IX Coordinator, at TitleIX@yale.edu, or to the U.S. Department of Education, Office for Civil Rights, 8th Floor, Five Post Office Square, Boston MA 02109-3921. Telephone: 617.289.0111, Fax: 617.289.0150, TDD: 800.877.8339, or Email address: ocr.boston@ed.gov.
