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Job Offer: Enrollment Marketing Manager #498316:Lamar UniversityJob description:Enrollment Marketing Manager #498316Below you will find the details for the position including any supplementary documentation and questions you should review before applying for the opening. To apply for the position, please click the Apply for this Job link/button.If you would like to bookmark this position for later review, click on the Bookmark link. If you would like to print a copy of this position for your records, click on the Print Preview link.
Posting DetailsPosting Number: 20112199Position Title: Enrollment Marketing Manager #498316 FTE: 1.00 Employment type: Staff Department: Undergraduate Advising Center Job Summary/Basic Function: Job Summary: The enrollment marketing manager serves as an Integral member of the enrollment management team. This position is responsible for leading the strategic marketing initiatives in an effort to drive student success and retention. This includes making creative strategies and direction for advertising, marketing materials, and campaigns. Lamar University is seeking a talented and motivated candidate to take creative charge that will design, develop, and produce content for print and electronic communications related to enrollment and retention. Additionally, this position will manage all current student communications, utilizing the office's Student Success Management System (EAB Navigate), the Student Information System (Banner), and other communications software platforms for analytical tracking and assessment of marketing campaigns. Benefits include health insurance and other benefits as an employee of the State of Texas. Tuition assistance is provided to employee, a spouse and/or eligible dependent children. PRIMARY tasks: • Creates, develops, implements, and tracks all outbound communications for purposes of retention, enrollment, and general marketing operations for student success. • Ensures consistent and thoughtful messaging across all student populations and outside entities. • Formulates and manages communication plans for admitted and current students all over the re-enrollment stream. • Supports the creation and delivery of all email marketing campaigns, Including developing copy, editing, and working across multiple platforms to maintain contact lists and schedules. • Maintains weekly email performance reports. • Provides support In the creation of all PowerPoint presentations ensuring that all messaging is consistent and up to date. • Supports social media content and platforms to promote retention initiatives working with the university's social media manager. • Supports retention and student success to ensure that all university events are scheduled and equipped with the necessary staff representation and promotional material. • Coordinates with Advising, Student Success, Registrar, and the Financial Aid teams to maintain enrollment management websites to include the writing and maintenance of content and webpage layout. • Perform other tasks as assigned. Minimum Appropriate qualifications: MINIMUM Appropriate qualifications: • Bachelor's degree required. • Minimum two years' work practice, preferably In higher education, sales and/or marketing and communications. • Excellent written and verbal communication expertise. • Able to effectively and proactively network with all university professionals. • Strong interpersonal, organizational, leadership abilities, and presentation expertise. • Competency and proficiency in Microsoft Office Suite (Word, Excel, and Outlook). EEO Statement: Lamar University is an Equal Opportunity/Affirmative Action Employer. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, national origin, discapability or protected veteran status. Veteran's Preference Statement: Lamar University is proud to provide employment preference to veteran candidates in conformity with Texas 805 Government Code, Section 657.003. Preferred Appropriate qualifications: PREFERRED Appropriate qualifications: • practice in higher education marketing and communications. • expertise of Adobe CS InDesign and HTML. Security Sensitive Statement: This position is security-sensitive and thereby subject to the provisions of the Texas Education Code §51.215, which authorizes the employer to obtain criminal history record information. income: $40,976 Work Employment Type: Posting Date: 08/26/2021 Close Date: Open Until Filled: Yes Special Instructions: Posting Specific QuestionsRequired fields are indicated with an asterisk (*).» * Are you claiming Veteran's Preference in conformity with Texas Senate Bill 805, Section 657.003? PLEASE READ IMPORTANT INSTRUCTIONS: To be considered for Veteran's Preference, candidates must complete and email to jobs4vets@lamar.edu a Standard Form 15 located at https://www.opm.gov/forms/pdf_fill/sf15.pdf to include the required documents per the instructions on the form. Emails MUST also include position titles and posting numbers for each and every position applied for. candidates WHO FAIL TO EMAIL ALL REQUIRED DOCUMENTS BEFORE A POSTING CLOSES WILL NOT BE AWARDED VETERAN'S PREFERENCE. » Yes » No » * In what field did you gain your Bachelor's degree? (Open Ended Question) » * How many years of work practice, preferably in higher education, sales, and/or marketing communications do you have? (Open Ended Question) » * Please rate your expertise and practice of MS Office Suite (Word, Excel, PowerPoint, Access, Outlook). » None » Beginner - expertise of MS Office Programs (Word & Excel) » Intermediate - expertise of MS Office (Word, Excel, & PowerPoint) » Moderate - expertise & practice with MS Office Suite (Word, Excel, PowerPoint & Access) » Expert - expertise & practice using MS Office Suite (Word, Excel, PowerPoint, Access, Outlook)) » * Do you have expertise of Adobe CS InDesign and HTML? (Open Ended Question) Applicant DocumentsRequired Documents» Letter of Interest » Resume » Unofficial Transcript 1 Optional Documents Skills:
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