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adjunct Director, Communications:WGCU Public MediaJob description: adjunct Director, Communications Listing description The adjunct Director, Communications manages and supervises the everyday operations of communications and public relations programs in support of WGCU Membership and Development. Strategically plans, creates and manages the communications and public relations strategies that support Membership, Development, and help to build an audience for WGCU Public Media's television broadcast streams, radio and digital products. Florida Gulf Coast University is committed to establishing and maintaining an inclusive working and learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of the campus life reflect a diverse, multi-cultural, and international worldview. At FGCU, we collectively stand against any individual or group that practices any form of racism, discrimination, intolerance, hate expressions, or disrespect. We are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, religious beliefs, abilities, ages, gender identities, sexual orientations, socio-economic status, cultural traditions, family statuses, and military backgrounds. FGCU strives to hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because Information technology makes our University stronger. The University community recognizes the importance of a diverse and inclusive institution and holds these ideals as paramount for the current and future success of the institution. We seek colleagues who promote and embrace diversity, equity, and inclusion. We encourage individuals from diverse backgrounds to apply for this position as we believe that our University will grow and move forward through a commitment of equality for all. Job Description Typical tasks may include but are not limited to: » Participates in the strategic planning for assigned areas and assists the Director in developing and implementing the overall departmental strategic plan. supervises cohesive marketing and promotional strategies which support WGCU Public Media's fundraising initiatives and programs through on-air, online, publications and media relations. » Directs departmental activities by scheduling work assignments, setting priorities, and directing the work of staff. Establishes performance goals and measures to evaluate success of assigned area of responsibility. » Provides oversight of communications campaigns and special projects. Enforces brand identity for WGCU, PBS and NPR according to standards. » Supervises the day-to-day operations of assigned area including the supervision of departmental employees. » Provides guidance and direction to staff involved in department services and programs. Interviews, hires, trains, and evaluates staff to ensure adequate staffing within budget. » Participates in formulating and implementing policies and procedures. » Collaborates with team to ensure consistent donor and stewardship messaging, and optimal timing of promotional and fundraising activities, to ensure the broadest audience possible. » Writes and produces WGCU television, radio and digital spots to promote station fundraising events, retain and increase audience viewers and listeners, enhance membership practices and donations, extoll membership benefits, and encourage planned giving, among other station promotions. » Recommends ad frequency and placement for television, radio, and digital space and tracks effectiveness. » Facilitates the creation, production, and distribution of e-newsletters. May segment and provide the distribution via Constant Contact. » Fulfills trade commitments by facilitating design and copy for appropriate ad placement. » Employs social networking and new media efforts to introduce and deepen Membership and Development engagement, including providing oversight related to fundraising on all station social media sites. » Participates in the planning and administration of departmental and project activities. Other tasks: » Facilitates the creation and production of promotional materials for Membership and Development including marketing materials, invitations, brochures, renewal and acquisition letters, annual reports and other publications in consultation with manager. Assist in proofreading publications layouts. » Other job-related tasks as assigned. Additional Job Description Required Appropriate qualifications: » Bachelor's degree from an accredited institution in an appropriate area of specialization. » Four years of professional full-time practice in marketing, journalism, communications, digital design and graphics, fundraising, or other significant practice. » Any appropriate combination of significant education, practice, and/or certifications may be considered. » practice operating a personal computer and proficient with Microsoft Office (Word, Excel, Outlook). Preferred Appropriate qualifications: » Bachelor's degree from an accredited institution in an area of appropriate specialization. » Six years of professional full-time significant practice. » practice facilitating and creating promotional and marketing materials. » Proven graphic design and web design practice, including Word Press, Adobe Creative Suite. » practice in web or digital development. » practice working in television or radio in a higher education setting. » broad social media practice desired. expertise, expertise, and Abilities: » expertise of marketing strategies and communication principles. » expertise of media production, communication, and dissemination techniques and methods, including alternative ways to inform and entertain via written, oral, and visual media. » expertise and practice designing, implementing and assessing the effectiveness of marketing strategies and promotional materials. » expertise of managery principles, methods, and techniques. Skill in public speaking and delivering presentations to individuals and groups. » Excellent interpersonal, verbal and written communication expertise across a range of formats and channels. » Skill in identifying complex problems and reviewing related information to develop and evaluate options and implement solutions. » Strong organizational expertise and an capability to prioritize and complete simultaneous projects within deadlines. » capability to thrive in an organization that values the diversity of its student body and workforce and actively promotes equity and inclusion. » capability to work prosperously as both a member of a team and independently with minimal supervision. » capability to take initiative to plan, organize, coordinate and perform work in various situations when numerous and diverse demands are involved. » capability to operate personal computers with proficiency and lgain new applications and systems. » capability to effectively manage the work of others by providing information, guidance and motivation. » capability to utilize data and information to make decisions and projections. » capability to develop and implement policies, procedures, goals, and objectives. » capability to adapt quickly to changing situations and environments. income range: $57,000 - $60,000 Annual Organization: WGCU Public Media Job Job location: Fort Myers, FL United States Job Job Category: Communications/Marketing Deadline: Friday, November 26, 2021 Employment Type: Full time Hours Per Week: 40.00 Send Application Materials To: https://fgcu.wd5.myworkdayjobs.com/eaglejobs/job/Main-Campus/adjunct-Direct or--Communications_R0002180 Minimum income: $57,000 Maximum income: $60,000 Website: https://www.fgcu.edu/ Email address: E-Mail: pmassey@fgcu.edu Job Field: Radio and Television
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