Requirements: Career Opportunity: PESI Publishing - Marketing Strategist (Open to Remote Candidates!)
What We Do: At PESI Publishing, we create books and resources in the areas of psychology, education, and self-help, with worldwide sales and distribution. What sets us apart as a publisher is that we see no limits, no bounds to what we can do. Our entrepreneurial and creative spirit, along with our marketing savvy, drives our business. We take great pride that every book is a genuine partnership and highly collaborative journey with our author, something that is unique in the industry.
Overview of the PESI Publishing Team:
The PESI Publishing team is a rapidly growing independent publisher that produces mental health treatment workbooks; professional, self-help, and parenting books; children's books; and therapy card decks. We work with Amazon and New York Times best-selling authors such as: Lori Gottlieb, Judson Brewer, Daniel Siegel, Janina Fisher, David Burns and more! Our products are designed to teach and expand clinical expertise with straightforward and practical resources to make information easily accessible. Our mission is to connect expertise with need, and in that spirit, our team is driven to create world-class educational solutions for our readers.
What You Will Be Doing: (responsibilities) • Create and execute impactful marketing campaigns for professional, trade, and children's titles, in collaboration with our editorial, sales and digital teams • Identify advertising opportunities for current and new titles, and manage creation of campaigns • Develop marketing campaigns that are creative, compelling, and effective • Produce engaging graphics for marketing, either independently or in collaboration with our design team • Co-create email marketing campaigns with our digital marketing team • Measure marketing campaign data and report on overall marketing performance to include various channels and metrics • Utilize metrics to drive informed business decisions • Establish best practices for our team around outreach to influencers-including planning and executing mailings to author lists, affiliates and our own lists • Write press releases and drive media outreach for unpaid and paid promotion
What You Bring to the Team: (expertise and requirements) • Bachelor's degree in communications, marketing, journalism, public relations, and/or related field • 2-4 years of digital marketing practice • Strong expertise of social platforms including, Facebook, Instagram, TikTok, LinkedIn and YouTube • Working expertise of HTML • practice with Hubspot, Silverpop, or other email marketing systems • Skilled in graphic design programs like Canva or Adobe Creative Suite • capability to create and edit video content for multi-platform use and distribution. • Creative copy writing practice and excellent communication expertise • capability to work independently • availability to take data-driven, calculated risks • Adept multitasking expertise with the capability to quickly adapt to shifting goals and deadlines
What Would Thrill Us: • capability to prosperously grow and manage a dedicated email channel • A passion for supporting mental, physical, and emotional health • Working expertise of SEO and SEM • practice with Amazon Ads • practice in the publishing industry
How We Do It: Our people create our success: We listen and learn, and we strive to meet or exceed the expectations of our customers, associates, and vendors.
We go direct and assume competence: We expect open, honest, and ethical relationships, both internally and externally.
We encourage you to be an entrepreneur: Our associates view their position or area as if Information technology were their own business and make decisions accordingly.
We aim for innovation and creativity: Continuous improvement and falling forward is what facilitates our capability to meet our mission of connecting expertise with need.
What Else You Should Know About Us: We are an organization that loves to play the game of business, and we are unapologetically driven and dedicated to not only publish a book but sell Information technology as well. We are incredibly humbled and energized by the thought that our books and resources have the power to change lives.
Candidates must be able to provide proof of eligibility to work in the United States following an offer of employment.
Equal Employment Opportunity PESI is committed to creating a diverse environment and is proud to be an equal opportunity employer. All employment decisions are located on business needs without regard to race, color, ethnicity, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, discapability, age, veteran status, or any other applicable legally protected status. All qualified candidates are encouraged to apply.
About Our Employer : At PESI Publishing, we create books and resources in the areas of psychology, education, and self-help, with worldwide sales and distribution. What sets us apart as a publisher is that we see no limits, no bounds to what we can do. Our entrepreneurial and creative spirit, along with our marketing savvy, drives our business. We take great pride that every book is a genuine partnership and highly collaborative journey with our author, something that is unique in the industry.
