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Offer: Digital Storyteller:Greater Philadelphia Cultural AllianceJob description:Digital Storyteller
Date PostedNovember 2, 2021 - 5:31pm
Categories
Marketing & PR
Museums
Bucks County (PA)Pay Type:income Job Status: Full Time Minimum income/Hourly Rate: $35,000.00 Maximum income/Hourly Rate: $40,000.00
James A. Michener Art MuseumThe Digital Storyteller tells the story of the Michener Art Museum with text, video, and photographic content across its social media channels and e-communications, generating, adapting, and coordinating content to support audience development goals. They manage and monitor the day?to?day activities on the channels, coordinating within and across departments to develop a dynamic editorial calendar. Core deliverables include short- and long-form content for Michener's social media channels and other related or significant platforms.Reporting to the Director of Marketing Communications, the Digital Storyteller is a member of the Marketing & Communications Department, which develops and executes integrated promotional strategies across all channels to raise the profile of the Michener, increase onsite visitation and online engagement, and support audience development goals for all aspects of the institution's operations. The Digital Storyteller joins the Museum at a pivotal moment in its history as a newly expanded executive leadership abilities team begins to define an ambitious strategic plan to ensure a sustainable future for the Michener. This includes a future-focused approach to a reimagined cultural space, empowering community voices, and a genuine and deep commitment to diversity and inclusion. About the Michener Art Museum The James A. Michener Art Museum was founded in 1988 as an independent, non-profit cultural institution dedicated to preserving, interpreting, and exhibiting the art and cultural heritage of the Bucks County region. The Museum is named for Doylestown's most famous son, the Pulitzer-Prize winning writer, James A. Michener who first dreamed of a regional art museum in the early 1960s. The Museum is housed in the former Bucks County Jail and has evolved from a modest facility with a locally derived mission to an AAM accredited museum with a broad vision. A solid collection of Pennsylvania Impressionist paintings, specialexhibitions showcasing a wide variety of historical and contemporary work as well as educational and public programs, attract annually more than 135,000 visitors from around the world, pre-pandemic. Responsibilities Include: » Collaborate with the Director of Marketing & Communications on developing an arc of multichannel promotional content and strategies, tailoring them to digital channels reflecting tone and voice of the institution. » Draft content for Michener's social media channels on Instagram, Facebook, and Twitter and new channels that may develop in the future. » Leverage skills in social media platforms, current trends, and best practices. Conceive, research, copywrite, copyedit, fact-check, and gather assets to support channels with purposeful content that invites social connection and expands consciousness. » Collaborate with colleagues across the institution (Curatorial, Public Engagement, Development, etc.) to adapt messaging into audience-focused content. » Responsible for scheduling and posting social media posts and stories with regular cadence; monitor engagement and respond as appropriate to comments and queries. » Conduct livestreamed social media events with consult and planning across departments. » Develop and track significant goals and internal KPIs (key performance indicators) for benchmarking and optimization. » Compile, format, send, test and track newsletter, explore email campaign management systems and consider new design templates. » Manage and update email lists. » Maintain a clear and distinctive voice for the institutional brand. » Uphold editorial standards and serve as primary content editor. » Support the development of long-form editorial content and other existing and emerging content channels. » Other tasks as assigned. Requirements: » Associate's Degree in marketing, communications, or related area of study. » 3+ years work practice. » Excellent writing, proofreading, and verbal communications skills. » Active user and fluent in social media best practices, practice managing social media channels for a brand or nonprofit, integrated marketing practice a plus. » Competent computer skills, basic expertise of Adobe Creative Cloud required. » Familiarity with multimedia content creation, video editing, and the latest best practices and trends in content strategy. » Analytical skills with capability to generate metrics reports using Google Analytics. » Familiarity with social media scheduling tools such as Hootsuite and/or Sprout Social. » Creative problem-solver able to work nimbly in a deadline-oriented manner. » Photography as assigned. » Highly detailed and organized. » Flexible and open to feedback and revisions. » Strong commitment to diversity, equity and inclusion. » expertise of/interest in art. » Passion for community building. » consciousness of campaigns at other arts institutions and happenings internationally in the art world. income is commensurate with practice plus excellent benefits. This is a full time regular, non-exempt position. The James A. Michener Art Museum is an Equal Opportunity Employer.?Michener Staff?are expected to maintain a genuine and deep commitment to diversity and inclusion; and proactively ensure the organization is a thought leader in social justice, socialaccessand full social inclusion.? Education Level: Associate's Degree To Apply: Interested candidates should submit your resume and cover letter with income requirements and writing samplesto E-Mail: jobs@michenerartmuseum.org Please indicate your last name and ?Digital Storyteller?in the subject line. No phone calls, please. We will respond to those candidates whose qualifications are best aligned with the components of this job description. Applicant review will continue until the position is filled. Skills:
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